Mercury Rev combine recent goings on in Shoegaze with psychedelia (to a greater extent than the British Shoegaze bands that inclined that way) and a knack for poppy hooks. The result is a bizarre, perhaps too ambitious, crazy record that is better than anything the Lips had managed up till that point. (Why compare them? Sorry…)
To me this stuff is more interesting than the straight Shoegaze; it connects with me more for whatever reason. It does feel like there are more ideas, for one thing.
Even if that last track is way too long, this is great stuff.