Tag: Evolutionary Psychology

2019, Books, Non-Fiction

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business and Life (2019) by Rory Sutherland

Reading this book, I can’t help but wonder “who is this for?” It’s like a Greatest Hits or Best of for evolutionary psychology and behavioural economics but filtered through the mind of someone with no attention span (or who strongly believes his readers don’t have one). It’s utterly bizarre and works only as a very …