Tag: Marketing

2019, Books, Non-Fiction

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business and Life (2019) by Rory Sutherland

Reading this book, I can’t help but wonder “who is this for?” It’s like a Greatest Hits or Best of for evolutionary psychology and behavioural economics but filtered through the mind of someone with no attention span (or who strongly believes his readers don’t have one). It’s utterly bizarre and works only as a very …

1984, 1994, 2007, Books, Non-Fiction

Influence: The Psychology of Persuasion (1984, 1994, 2007) by Robert Cialdini

When this book was published in 1984, it was probably one-of-a-kind, and an absolute must-read. A pop psychology treatment on how businesses (and con men) manipulate us into buying things we don’t want, there was probably not much else out there like it. It’s a landmark and it was likely essential reading pre-internet.