When this book was published in 1984, it was probably one-of-a-kind, and an absolute must-read. A pop psychology treatment on how businesses (and con men) manipulate us into buying things we don’t want, there was probably not much else out there like it. It’s a landmark and it was likely essential reading pre-internet.
Tag: Social Psychology
What if One of Your Core Beliefs is Based Upon a Lie?
Like any self-reflective adult, I like to believe that the beliefs I hold are based upon facts, not other beliefs. I spent a long time between the ages of 18 and 25 working to come to what I thought were defensible beliefs, beliefs based upon objective reality (as much as possible), rather than what I …
Predictably Irrational (2008) by Dan Ariely
This is a fascinating and sometimes amusing exploration of behavioural economics through descriptions of experiments that the author has conducted, and some he’s read about. It’s a pretty good introduction to behaviourial economics and social psychology. A number of these experiments were unfamiliar to me and some of them are really illuminating. I’m particularly interested …