Tag: Behavioural Economics

2011, Books, Non-Fiction

Thinking, Fast and Slow (2011) by Daniel Kahneman

S0, I made the mistake of reading The Enigma or Reason before I read this much more famous book. That’s a mistake because the central argument of The Enigma of Reason is that the dichotomy (or tichotomy) of the brain is an illusion, that it doesn’t fit evolution. Whether it was philosophers or current psychologists, …

2016, Books, Non-Fiction

Algorithms to Live By: The Computer Science of Human Decisions (2016) by Brian Christian, Tom Griffiths

This is a pretty excellent overview of computer science theories relevant to our daily lives. As someone who took computer science only once, in high school, I didn’t know so much of this and found most of it (accept the game theory chapter) basically entirely new. Every chapter contains new discoveries and new, provocative ideas.

2019, Books, Non-Fiction

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business and Life (2019) by Rory Sutherland

Reading this book, I can’t help but wonder “who is this for?” It’s like a Greatest Hits or Best of for evolutionary psychology and behavioural economics but filtered through the mind of someone with no attention span (or who strongly believes his readers don’t have one). It’s utterly bizarre and works only as a very …

2008, Books, Economics, Non-Fiction

Predictably Irrational (2008) by Dan Ariely

This is a fascinating and sometimes amusing exploration of behavioural economics through descriptions of experiments that the author has conducted, and some he’s read about. It’s a pretty good introduction to behaviourial economics and social psychology. A number of these experiments were unfamiliar to me and some of them are really illuminating. I’m particularly interested …