The problem for me with black metal is that it generally always sounds the same. The black metal bands I’ve heard just do black metal (or melodic black metal, or whatever) and that’s that. They are content to release 50-60 minute onslaughts of one sound and leave it that.
As far as I know, this is the first “melodic” black metal album (it may not be, I’m not a genre obsessive). It’s basically black metal with cheesy keyboards.